This week we learned about visual literacy within media. This is the ability to interpret, negotiate, and make meaning from information presented in the form of an image. We focused this past class week on using Photoshop. Photoshop is truly a remarkable tool as it appears there is an infinite number of options and creative tools available to develop any picture and change it entirely.
Visual literacy is based on the idea that pictures can be “read” and that meaning can be communicated through a process of reading. It is like the saying pictures are worth 1000 words. Photoshop is the ideal tool for anyone and being in Journalism, Public Relations, this tool is a key to our success. Although it has been under scrutiny in the past for changes to original document etc, I think it just goes to show how incredible of a tool Photoshop really is and all of its capabilities.
In public relations, I can see multiple uses for having graphic editing software. Being able to show new photos for marketing purposes or having the option to create new graphics for a company is very useful and can speak volumes about that company as a whole.
The video I found is very interesting and shows how you can use Photoshop in advertising.
No comments:
Post a Comment